What is the question you need to ask a digital marketer

Can you prove whether or not you have grown my business?

In 2018, there shouldn't be a digital marketer who cannot demonstrate, beyond doubt, that they have grown your business. We have data in abundance and software which can split test different versions of a landing page. In fact, every digital marketer should be able to show you exactly what they have brought to the table.

We are fairly unique in the sense that we not only understand digital businesses very well (we are digital entrepreneurs who have operated our own digital businesses) beyond simply changing graphics and copy but also, we use data to inform our changes. We then insist that our changes are tested and measured to show return on investment

Let's face it. If you had an accountant who couldn't demonstrate how they had saved you money or a lawyer who couldn't show how they had protected your interests you wouldn't use them. What's so different about a marketer?

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We turn your visitors into customers

Nu-Hi use an in-house principle called the Conversion Trinity. One of the three ways to grow a business is to turn more of your visitors into customers

How conversion rate optimisation can significantly grow your business

Starting a conversion optimisation strategy is like firing a neutron at uranium. It starts a profit increasing chain-reaction that once started, can’t be stopped.
There are numerous powerful benefits to increasing conversion rates. If you increase conversion rates by 20% then you’ll get 20% additional revenue without any additional marketing cost. But that’s not all…

We use research driven A/B testing to set in motion a virtuous cycle of profitability for your business

More interesting is this ‘virtuous circle’ of conversion. It’s the scalable effect that allows early adopters to outpace their competition.

Here’s how it works:

What happens when you increase your conversion rate?

  • Increase your conversion by 20%

    Revenues increase by 20%. You start banking that instantly and forever.

  • RPV increase 20%

    Your revenue per visitor also increases 20% which means you can spend more to attract new customers.

  • Outbid your competition

    Your cost per acquisition reduces by 20% so you can outspend your competition on paid traffic.

  • Attract the best affiliates

    You start to attract the best affiliates and get far greater exposure and increased sales.

  • Have economic advantage

    Your economic advantage allows you to outbid, out-innovate and out-test your very worried competitors.

The key to a successful conversion optimisation project is knowing what to test

Between the Nu-Hi team we’ve spent 24+ years optimising 64 digital businesses adding more than £293,500,000 to their annual revenues, all through a scientific approach to data based optimisation.
This is a high-level summary of conversion optimisation. If you want to know precisely what Nu-Hi’s conversion services could do for your business, contact us for a chat.

Here are some of the ways we can help you increase your onsite optimisation

Improving Customer Experience

Conversion Rate Optimisation

Content Creation, SEO & PR Amplification

A/B & Multivariate Testing

Personalisation

Product Merchandising