What is the question you need to ask a digital marketer

Can you prove whether or not you have grown my business?

In 2018, there shouldn't be a digital marketer who cannot demonstrate, beyond doubt, that they have grown your business. We have data in abundance and software which can split test different versions of a landing page. In fact, every digital marketer should be able to show you exactly what they have brought to the table.

We are fairly unique in the sense that we not only understand digital businesses very well (we are digital entrepreneurs who have operated our own digital businesses) beyond simply changing graphics and copy but also, we use data to inform our changes. We then insist that our changes are tested and measured to show return on investment

Let's face it. If you had an accountant who couldn't demonstrate how they had saved you money or a lawyer who couldn't show how they had protected your interests you wouldn't use them. What's so different about a marketer?

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How we get amazing results

We use a scientific approach to growing company profits. We increase the metrics in your business which have a significant effect on your revenues.

Introducing the Conversion Trinity by Nu-Hi.

The two key elements of our scientific growth methodology are the Nu-Hi Conversion Trinity and the Growth Heuristic. The conversion trinity consists of three levers for growing a web business.

Increasing quality traffic

Increasing conversion rate

Increasing lifetime customer value

How we create a strong value proposition

The core to the Conversion Trinity is the Value Proposition. Without a strong, compelling value proposition then the three levers are limited. Firstly, we look at refining and strengthening your value proposition using an in-house methodology. We look to create the most appealing offer to your target market whilst maximising your unique sales proposition.

How we Increase quality traffic

Our goal is to get maximum ROI from every click across every traffic channel.
We analyse the data in your website and identify the most profitable channels. We then use discoveries from the value proposition analysis to maximise market appeal.
Visitors are driven by a want, need or desire. It is essential to align and nurture this intent across the entire visitor experience. With our conversion-focused approach to traffic acquisition, we enhance your online presence and deliver highly targeted traffic, measured against your business goals.

How we Increase conversion rate

Increasing your conversion rate has a massive impact on your business. You get more revenue from the traffic you are already getting. The discoveries from the value proposition analysis are key to motivating visitors to convert. Other key information is the quantitative and qualitative web data discoveries. This always us to reduce any anxiety and increase persuasion which in turn increasing conversion rate.

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The benefits of a higher conversion rate

A higher conversion rate means you make more profit on every click you buy. This allows you to spend more on traffic, resulting in more traffic to your website. More traffic to your website means you can test and learn faster, and increase your conversion rate at a greater velocity. This reinforces your economic advantage in the ad marketplace, allowing you to buy yet more traffic. Rinse, repeat…

How we Increase lifetime customer value

Your most profitable visitors are those that have already purchased or have an existing relationship with you. The more profit you can make from existing customers the more you can invest in acquiring new customers or creating referral programmes.

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If you have a strong value proposition and great customer service then your customers will keep returning and become brand advocates. Once you get to this point, things get a lot easier.
We use data within your business to understand how we can increase your customer satisfaction and use strategies to lever this.

What to do next?

For a quick chat about how we can help improve your business get in touch with us.