How to bring your B2B mobile strategy up to speed

First understand the mobile options that fit your customers’ needs. Then deliver the right mobile experiences to differentiate from your competitors. B2BecNews recently published study results that indicate most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a website that is optimized for mobile. … Read more

How Google Lighthouse Audit Works

In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more. There are a few ways web developers can implement these audits and even more ways that this new … Read more

Key takeaways for brands after Google Marketing Live 2019

Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular … Read more

How to Impress B2B Customers With an Elevated Omni-Channel Experience

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy … Read more