Google discovered that when searching for businesses, consumers use mapping products 44% of the time. They also discovered that 41% of these place searches result in an on-site visit. That is a massive return on investment and yet only a fraction of businesses are focusing on this opportunity.
One of the key features used by web user in google maps is to include photographs of your business. This not only allows a web user to search and locate your business at the exact time they are looking for it, but to also explore your business using photographs. In fact, research uncovered that listings with photos and a virtual tour are twice as likely to generate interest.
Interactive elements embedded within popular mapping services such as Google Maps is one of your key digital assets. As a business owner, you can control these and ensure that your business is experienced in an advantageous position over your competition.
A great way to showcase your business is by using the latest in interactive, 3D photography. Users can experience an fully interactive tour of your business. It’s just like Google Streetview for your business. 3D photography takes advantage of the highest resolution photography which ensures your business is always displayed at its very best.