Google announced that mobile-first indexing will now be the default for all new web domains

In 2018, Google introduced a Mobile-First Indexing (MFI) system, which was applied for more than half the web pages in Google search results. The MFI system is using a website’s mobile version to index its pages in Google search results. In a new announcement on Tuesday, the company said that from July 1, 2019, mobile-first indexing will … Read more

Should You Focus On Your Mobile Website Or A Mobile Application?

In today’s competitive landscape, it’s a no-brainer that mobile should play a huge role in a company’s implementation strategy. There are two primary paths available for a company to build out mobile strategies, especially with limited resources: prioritizing your mobile website and prioritizing your mobile app. I have been in the mobile landscape for 10 … Read more

How to Make Images Load Faster

Images impact the load time of a website. The faster the site, the better the user experience, leading to conversions and profits. Business managers and owners want their site’s images to load fast, even on mobile devices. But how do they do it? In this piece, I’ll offer suggestions for optimizing images. The goal is … Read more

70% of marketers use mobile location data for customer engagement

Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer. Nearly two-thirds of retailers said they provide a “phygital” experience that can’t be replicated online to compete … Read more

How Google Lighthouse Audit Works

In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more. There are a few ways web developers can implement these audits and even more ways that this new … Read more