How Google Lighthouse Audit Works

In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more. There are a few ways web developers can implement these audits and even more ways that this new … Read more

How Retailers Can Use APM Technology to Optimize the Purchase Funnel

Mobile commerce sales in the US will reach over $200 billion this year, and mobile apps are driving an increasingly significant portion of shopping purchases. Operating mobile apps for shopping poses distinctly unique challenges. Here’s how you can improve your conversion funnel using mobile-focused APM technology, writes Eric Futoran, Founder and CEO, Embrace. When retailers … Read more