How to bring your B2B mobile strategy up to speed

First understand the mobile options that fit your customers’ needs. Then deliver the right mobile experiences to differentiate from your competitors. B2BecNews recently published study results that indicate most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a website that is optimized for mobile. … Read more

Key takeaways for brands after Google Marketing Live 2019

Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular … Read more

How to Impress B2B Customers With an Elevated Omni-Channel Experience

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy … Read more

If You Want to Thrive, Focus on the Customer Experience

To show your customers how great it is to do business with you, start by not making them wait. In most cases, price alone isn’t the biggest factor in the low conversion rates that some websites see–it’s subpar customer experiences. That’s according to research by Qubit, a website optimization company, which decided to gauge just … Read more