70% of marketers use mobile location data for customer engagement

Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer. Nearly two-thirds of retailers said they provide a “phygital” experience that can’t be replicated online to compete … Read more

3 Quick and Easy Website Personalisation Tactics to Boost Conversions

Personalisation lies at the heart of delivering a great user experience. You’ll find this true whether you run a blog or SaaS business.Or whether you operate an e-commerce website. Your visitors will always appreciate getting personal attention from you. No one likes to be cast into a “general” category and treated as “just another user”. … Read more

4 Advanced Ways Brands Use Data to Increase Online Sales

Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and … Read more

How to bring your B2B mobile strategy up to speed

First understand the mobile options that fit your customers’ needs. Then deliver the right mobile experiences to differentiate from your competitors. B2BecNews recently published study results that indicate most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a website that is optimized for mobile. … Read more

How Google Lighthouse Audit Works

In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more. There are a few ways web developers can implement these audits and even more ways that this new … Read more

Key takeaways for brands after Google Marketing Live 2019

Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular … Read more