How to Impress B2B Customers With an Elevated Omni-Channel Experience

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy … Read more