A third of traffic and orders for large online fashion retail brands comes from mobile search and social

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites, including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% … Read more

Is Your Website Turning Smartphone Users Away?

In today’s digital world, many people use their smartphone as their sole access to the internet. Smartphone companies take advantage of this to produce and unveil flagship devices that are innovative and groundbreaking every year. Just this February alone, Huawei and Samsung officially announced the launch of smartphones that cost thousands of dollars to the … Read more

Why mobile-first is crucial for omnichannel retailers

What does it take to re-platform to mobile and why is it essential for omnichannel retailers in keeping up with changing customer behaviour? Mobile-first approaches have influenced how applications are developed, deployed, and managed. In contrast to traditional enterprise apps, mobile apps are often more lightweight and agile, with functionality typically focused on a relatively … Read more

4 Advanced Ways Brands Use Data to Increase Online Sales

Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and … Read more

Key takeaways for brands after Google Marketing Live 2019

Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular … Read more