Key takeaways for brands after Google Marketing Live 2019

Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular … Read more

If You Want to Thrive, Focus on the Customer Experience

To show your customers how great it is to do business with you, start by not making them wait. In most cases, price alone isn’t the biggest factor in the low conversion rates that some websites see–it’s subpar customer experiences. That’s according to research by Qubit, a website optimization company, which decided to gauge just … Read more

The Rise of Headless Commerce

“Headless commerce” has become an e-commerce buzzword lately, but how can brands use it to their advantage? “In its most basic terms, ‘headless commerce’ refers to the decoupling of a website’s presentation layer — the front end — from its commerce and business logic/function layer — the back end” Meghan Stabler – vice president of … Read more