How to bring your B2B mobile strategy up to speed

First understand the mobile options that fit your customers’ needs. Then deliver the right mobile experiences to differentiate from your competitors. B2BecNews recently published study results that indicate most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a website that is optimized for mobile. … Read more

How to Impress B2B Customers With an Elevated Omni-Channel Experience

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy … Read more