How to Impress B2B Customers With an Elevated Omni-Channel Experience

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy … Read more

If You Want to Thrive, Focus on the Customer Experience

To show your customers how great it is to do business with you, start by not making them wait. In most cases, price alone isn’t the biggest factor in the low conversion rates that some websites see–it’s subpar customer experiences. That’s according to research by Qubit, a website optimization company, which decided to gauge just … Read more