How To Optimize Your Website For Voice Search
By 2020, as many as 50% of all searches could be done through voice. That’s not so farfetched considering that at least one in six Americans owns a smart speaker. Not to mention that voice assistants like Siri and Cortana are readily available on our mobile devices, making it even more enticing for people to switch entirely to voice search. With the growing interest in voice assistants, it’s not hard to see that the likes of Alexa and Siri will dominate search requests.
As a business, this means one thing. In 2019, you’ll want to gear up and start creating a voice search strategy that will get your foot in the door before the industry explodes.
Key Benefits Of Having A Voice Search Strategy
• Better Localization: Voice search is typically used by people who are on the go. But, more importantly, it’s used by people who want to find something within their vicinity. This means that service industries, whether it’s a restaurant or a car dealership, will benefit greatly from this. Google will filter out international sites with possibly higher search rankings than you and instead display stores based on location. This increases your chances of being spotted by customers.
• Improved Search Results: The traditional SEO game is completely saturated. With so many blogs and websites pining for the best search ranking, it’s almost impossible for up-and-coming websites to find their rightful spot. But with voice search, all competitors start from square one, giving smaller businesses a bigger shot at optimization.
• You’re Ready For The Future: Voice search is the future of search. Having a voice search strategy ensures that your business is ready for future innovations before the big names dominate the field. Starting out now gives you more time to prepare and allows you to target the significant market that already uses it.
How To Optimize For Voice Search
Marketers from different industries are starting to realize the potential of voice search optimization. While the scene is ripe and the strategies completely new, there are already tips to employ if you want to successfully usher your business into the world of voice search.
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Keyword Refinement: Voice search changes the way we think about keywords. Text-based searches typically pull out keywords according to alphabetical similarity. Remember that voice search is more conversational than it is jagged. Instead of thinking in terms of keywords, start thinking about what questions a user is likely to ask.
Include A Q&A: Voice search will revolve around the who’s, what’s, where’s, why’s and when’s of search. Consider reformatting your FAQ page into a Q&A page. Q&A pages are more conversational and voice-search-friendly then a traditional FAQ page on your website. Keep in mind that people will speak different keywords than the ones they type. For example, for a desktop search a user may type in “best restaurants in New York City.” But for a voice search, they’re more likely to say something like “Which restaurants are serving dessert tonight?”
Developing content around customers conversations undoubtedly increases your chances of improved voice search placements. When writing an article, it’s worth including headings and subheadings that have these five Ws to make it easier for clients to find you.
Use ‘Near Me’: Voice search is all about localization. Optimize your page by using words to describe your location. For example, if you’re a restaurant in Brooklyn, use specific descriptions like “classic pizzeria in Brooklyn” or “retro-inspired bar in Brooklyn” to help your business rank higher in voice search.
Optimize For Mobile: The majority of voice search will come from mobile devices. How else are you going to welcome mobile users if your website isn’t mobile-optimized?
More and more people are relying on voice searches to deliver the answers they need. This presents an excellent opportunity to optimize for this type of search and surpass competitors who are still writing based on traditional SEO practices.
As you develop your voice search optimization strategy, remember to create content that follows natural speech patterns and focuses on answering common questions clearly and succinctly so the next time someone pushes that button and asks one of the five Ws, your site will naturally appear in the results.
As technology evolves, your approach to your website content must follow suit. Get ahead of the pack and start optimizing for voice searches now.